After launching Ebis brand about 10 years ago, the brand identity has been newly changed.

Although there was a long brand heritage of 30 years,
it was judged that the lack of a clear brand identity made it difficult to be recognized as a single brand image in the market.
Additionally, there were concerns about the confusion in readability and pronunciation of the existing brand identity.
Therefore, the company reestablished the brand identity to reflect new market trends flexibly and expand the brand image within the market,
without compromising the existing brand image and core values of Woowon.

The new CI and BI are designed in a solid yet flexible form, representing Woowon's talent in harmony with customers through rhythmic circles.
The central part is expressed in a wave-like form, symbolizing Woowon's direction of starting from seafood and expanding into various fields.
The straight and extended lines represent the trust and commitment that Woowon maintains with its customers.